By using a CRM, you can not only prevent repetitive messaging and improve conversations with each prospect, but you’re able to have a unique conversation with hundreds of potential customers simultaneously. For example, if you have 400 email contacts, 100 of them may be existing customers, while the other 300 are leads that you’ve gathered, you wouldn’t want to be sending identical emails to both groups. The CRM is able to separate these groups, allow you to create unique emails, track the number of people who are interested in the content, and gives you the ability to analyze these numbers all in one place so you can.