Email campaigns can accomplish different goals depending on what you want your audience to do. For example, you may create a campaign of five emails for any users that have downloaded your content, asked for more information about your business’s activities, or interacted with your staff at a local event. The first email will introduce your new offering or event, while the following emails serve as reminders until the final email, which may be a “thank you” email for those who attended the event or made a purchase.