Blog posts are a great way to generate traffic to your website and improve your brand awareness by providing users information that answers questions they have about your industry.
What are Blogs?
Blogs can also be referred to as articles, posts, or stories that typically share useful information about a particular topic in your industry. Blogs are intended for your audience to find on a search engine when asking a question that relates to your business and help direct traffic to your website, rather than having the user go to a competitor’s site to find the answer they’re looking for.
Why Use Blogs?
Blogs are used for a variety of reasons, but the most popular uses for them are to increase your brand awareness, establish your business as a resource in the industry, and improve traffic to your website, which in turn, increases the likelihood of users completing form submissions. By increasing your brand awareness, you spread the word about your business and get users familiar with your business’s name, mission, and service or product offerings. It’s a known fact that the more times a user sees your brand, the more likely they are to see it as being reputable, especially if you’re putting out content that makes their life easier by answering their questions!
Use Cases of Industry-Specific Blogs
As we stated above, blogs are usually used to answer a “hot topic” question or share your business’s opinion about a particular subject that pertains to your industry. For example, if your business produces a wide variety of baked goods and you know that many of your customers ask about the benefits of your healthy ingredients, it could be worthwhile to write a blog that highlights the purpose of avoiding GMOs or using vegan-friendly ingredients in your products. By addressing these topics, you’re providing the user with genuinely helpful information, but you have the added benefit of them visiting your website, learning about your products, and sparking an interest in what you have to offer!