The content that you display on your website isn’t only intended to fill the page. Each sentence on your website is another opportunity to “wow” your users and beat out the competition. The benefits of having professional copywriting on your website can be the difference between a typical visitor, and a future customer.
What is Website Copywriting?
Copywriting is the art of crafting the words on your website in a way that is easy to read, relatable to your users, and search engine friendly. By carefully laying out each paragraph on your website, you’re creating a strategy that increases the chances that a user falls in love with your brand and makes the decision to choose your business as the solution to their need. Many people see a company’s website as an “all or nothing” attempt at letting your users know why they should choose your business over someone else’s!
Why Use A Professional Copywriter?
Most people can write about their business and post it on their company’s website, so why would you need to hire a professional to do that for you? Aside from saving the many hours, it can take to craft your website’s wording, you’re also ensuring that the words on your website are relatable to users visiting your site and work to improve your ranking on Google, as well as other search engines. Search engines have a very particular set of algorithms that take a variety of factors into account when ranking website pages. If your website doesn’t have everything the search engine is looking for, you risk being ranked lower than the business down the street from you, and missing out on customers, as well as some serious revenue!
Website Copy Analysis
If you’re reading this and thinking, “Well, I already have a website, so why would I need copywriting now?”, you might have not considered that the content that you already have on your website isn’t optimized to the extent that it could be. Orca Digital can offer your business a FREE website content analysis report that details how your website copy is performing, weaknesses, potential opportunities, as well as revisions that can be made to improve the quality of your pages and results. Because the analysis that we offer is entirely free, what’s the harm in receiving a few recommendations? Contact our team today and learn how you can take your website to the next level and start generating more revenue today!