Maintaing Your Website
Ensuring your website is up-to-date and maintained using analytics is crucial. Doing so allows your website to run smoothly by improving security, increasing web traffic, and retain the traffic you already have! Do not abandon your website after creating it, otherwise you will not reap all the benefits of having a website.
Benefits Of Maintaining Your Website
Increase Web Traffic
One of the best methods for increasing website traffic is through Search Engine Optimization (SEO). Search Engines such as Google, change their ranking algorithms regularly so you need to know how to best populate their search pages. Google ranks their searches based on relevancy so keywords are necessary to have throughout your website. Google also shies away from broken links, therefore making sure all the links on your website are functional is very important and will increase the amount of traffic your website gets.
When dealing with website security it is always important to keep everything up-to-date. For example, if your organization uses WordPress as its content management system (CMS), you will want all security updates and software patches. Failing to do so may lead to an attacker hijacking your website or stealing your data.
Retain Web Traffic
When it comes to retaining web traffic, keying in on the user experience is essential. The latest website analytical tools such as Google Analytics help show you what’s bringing in the attention of your visitors and what’s not on your website. To ensure, they come back you want to make sure they have new content to come back to. For instance, blogs are a great way to bring visitors back with new and exciting information that they may find to be useful.